Getting your WordPress SEO strategy right can be tricky, especially if you don’t know which type of content to create, which search terms to focus on, and which backlinks to build.
This is where looking at what your competitors are doing can help you out.
By performing a competitor analysis, you can see what’s working for others and how they attract organic visitors to their websites.
Building on the success of these strategies, you can grow your own WordPress site’s organic traffic and outrank your competitors for different keywords.
There are multiple ways to perform a competitor analysis. For example, you can use a WordPress plugin like All in One SEO (AIOSEO) to do an SEO competitor analysis inside your WordPress dashboard or use an SEO tool.
We will cover both these methods in our guide, and you can use the links below to jump ahead to the section you prefer: